At Axis SoftMedia Inc., we take pride in being pioneers in the field of Perso-Arabic fonts and software development. Our journey is rooted in a profound understanding of the linguistic and cultural landscape of the Indian subcontinent, particularly the rich tapestry of Urdu – a language that resonates across diverse regions. Urdu, as a pan-Indian language, is spoken widely, with a significant presence in newspapers, periodicals, magazines, journals, and textbooks. Despite its prevalence, Urdu had long faced challenges in the publishing industry, especially due to the absence of character and ligature-based fonts. This gap inspired us to embark on a transformative mission.
Axis SoftMedia has been recognized and celebrated for its unwavering dedication to promoting Urdu language and culture. With over a decade of commitment, the company has amassed an impressive collection of accolades, receiving more than 10 prestigious awards from state governments to the central government and private institutions alike. These awards stand as a testament to Axis SoftMedia's profound impact on nurturing and preserving the essence of Urdu language, not only within local communities but also on a national scale. Such recognition underscores the company's relentless efforts in advancing Urdu typography and technology, making it a beacon of excellence in the realm of linguistic innovation.
In response to the long-standing need for character and ligature-based Urdu fonts, our team of experts at Axis SoftMedia Inc. successfully developed Ali Nastaliq. This groundbreaking font, integrated into our Manzar Typesetting Tool, has revolutionized Urdu publishing. Gone are the days of painstaking efforts to achieve clean copies in Urdu – now, it's just a keyboard away. While other scripts like Roman and Devnagri thrived on character-based fonts, Urdu required ligature-based fonts, a challenge we gladly embraced. Our commitment to bridging the gap in Urdu publishing extends beyond just fonts – we've digitized Perso-Arabic scripts, bringing innovation to an untouched zone in the publishing world.
At the heart of our commitment lies the Manzar Typesetting Tool, a unique typographic plugin that the publishing world has long yearned for. Manzar defies negativity and stands as a testament to our dedication to creating user-friendly software for the Perso-Arabic publishing industry. It's the solution to the void felt in Urdu publishing, offering a significant change in the way text is produced in newspapers, magazines, books, posters, brochures, and more. Manzar, compatible with Adobe InDesign on both Windows and Mac, enriches the text's aesthetics and readability. Supporting all right-to-left languages, Manzar caters to Urdu, Arabic, Persian, Kashmiri, Pashto, Hazargi, Saraiki, Sindhi, and more, making layouts extremely attractive and elegant.
Manzar empowers users to create stunning layouts with features like Nuqta and Aerab-mover, enabling precise positioning. With different variants of Kasheeda for Nastaliq and the ability to track and kern every word, Manzar provides unparalleled flexibility. For the first time in three decades, Urdu typesetting witnesses a sea-change, benefiting graphic designers, layout artists, publishers, marketing professionals, advertisement agencies, television, and film industries. Manzar is your go-to tool for a wide range of print and digital formats – from flyers, brochures, presentations, and magazines to posters, banners, logos, headlines, business cards, postcards, stickers, comics, newspapers, and books. It even caters to content specific to handheld devices, tablets, YouTube videos, film, and TV titles.
Manzar offers creative freedom, richness in typography, and improved precision and speed. Some unique features include: - Selecting and repositioning even the smallest elements like Nuqta and Aerab. - Breaking down selected words into single letters for detailed customization. - Different variants of Kasheeda for Nastaliq. - The ability to track and kern every word, ligature, and reposition it. - An in-built Urdu dynamic spell-checker with over 2.5 lakh words. - Transliteration features for seamless conversions between Urdu, Hindi, and Roman. - A detailed ready-made Quran glossary and symbol panel for hassle-free typing.
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